Search Engine Optimization: Improving The Odds
“Search engine optimization” refers to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines (later in this guide, we will explain what these are).
Returning to the lottery example, let’s assume there was a way to increase the odds of winning by picking your lottery numbers carefully. Search engine optimization is akin to this. It’s making sure that the numbers you select are more likely to win than purchasing a set of numbers at random.
Tags: engine, especially, Improving, Increase, Odds, optimization, particular terms, picking, random, Search